RICH SKIN CARE FOR EVERY OCCASION
NIVEA Creme belongs
We can still remember the days when you could find a tin in Granny’s bathroom. And remember that Mum always carried some in her handbag. The blue tin has become an integral part of life in many families across the generations – in 190 countries throughout the world in fact – and is more in demand now than ever.
ONE CREAM: SO MANY POSSIBILITIES
The discreet fragrance of bergamot and orange, combined with lavender, rose, lilac and lily-of-the-valley, is unforgettable.
In addition to Eucerit, NIVEA Creme also contained glycerin, water, a little citric acid and its fine scent. This effective formula has been carefully adapted and improved over the decades.
Creme That Caresses the Skin and Soul
If you find that NIVEA Creme is too thick for you, we recommend trying the lighter NIVEA Soft.
NIVEA CRÈME WRITES HISTORY
Fortunately, Dr Isaac Lifschütz had developed this completely new emulsifier by 1911. Dermatologist Professor Paul Gerson Unna admired Dr Lifschütz’s specialist knowledge in this area and presented it to Dr Oscar Troplowitz, the chemist and co-founder of Beiersdorf, the manufacturers of NIVEA. He immediately recognised that the water-in-oil emulsion was the perfect basis for a cosmetic skin cream.
All they needed now was a name, NIVEA Creme.
With the cream’s snow-white colour, Dr Troplowitz landed on the name NIVEA. Which derives from the Latin word, “nix, nivis”, meaning snow
A Century of Memories in One Tin
1911 – NIVEA Creme was originally packaged in a yellow tin. It was the first cream that was affordable to all.
1922 – The art nouveau look with the vine decoration is still a long way from the blue that came in later years.
1925 – The premiere for the blue tin with the white NIVEA lettering.
1928 – Since then, the blue tin, its unique fragrance and its velvety texture have remained largely unchanged.
1931 – The ideal of beauty changed into active, healthy-looking skin. This is also reflected in the lettering.
1935 – This year, the modern undecorated font was seen for the first time.
1949 – The introduction of the new NIVEA font still shapes the design of the brand to this day.
1959 – For the first time, the word “Creme” is written in italics, to give the brand more emotion.
1970 – The “blue tin” used to this day was launched on the market. The white circle disappeared completely.
1993 - The "blue tin" continues as NIVEA Creme launches a minor update in 1993
2007 – To this day, the cream in the blue tin is one of the most successful skin care products of all time.
EXPERIENCE AND EXPERTISE, RESEARCH AND DEVELOPMENT
Our Aim: Better Skin Care for Everyone
When NIVEA was first launched over 100 years ago, the entire research activity was done by just three people: Dr Oscar Troplowitz, Prof. Paul Gerson Unna and Dr Isaac Lifschütz. We now employ over 500 research and development employees to unlock the complex processes that take place in the different levels of the skin and to develop new, effective skin care products. Over the decades, we have developed many ground-breaking products such as our skin cream, body lotion, sun cream with SPF, a special men’s range, pump sprays, skin care for mature skin, anti-staining deodorant and even anti-ageing products with Q10!
At Home In Hamburg
Always read the label. Follow the directions for use.