DEEPLY CLEANSE & PURIFY TO DETOXIFY YOUR SKIN
EXPERIENCE THE MULTI-PERFORMING FORMULA
The NIVEA Urban Skin Detox 3-in-1 Claywash is a multi-tasking wash, scrub and mask, enriched with black rice, green tea and natural clay. This formula was specifically developed to prevent skin problems caused by fine dust, dirt and pollution from an urban environment.
OVERNIGHT REGENERATION FOR REVIVED SKIN
SLEEPING MASK FOR INTENSE HYDRATION
Daily life is full of hidden pollutants and stressful moments, but the NIVEA Urban Skin Good Night Detox Mask counters that by working through the night to pamper and renew skin.
Application tips: Apply this sleeping mask in the evening on your cleansed face by gently massaging in small circles. Let the mask melt into your skin for approximately 15 minutes and simply go to bed – no need to worry about residue on your pillowcase! For an intense treatment, simply apply more formula, and remove any excess with a cotton pad before going to bed.
REMOVES DIRT & POLLUTANTS FOR SMOOTH, MATTE SKIN
COMBAT CONGESTED SKIN WITH THIS DETOXIFYING MASK
The NIVEA Urban Skin Detox Mattifying Peel Off Mask removes dirt and draws out pollutants for an effective mattifying result. After the mask has dried, peeling it off is an easy and joyful experience that reveals a perfectly cleansed face that looks matte and smooth.
Frequently Asked Questions
WHY DO WE HAVE TO TAKE THE URBAN ENVIRONMENT INTO ACCOUNT FOR SKINCARE?
Urban living is fun – and it's on the rise. In 2018, statistics show that 55%* of the world's population resides in urban areas, compared to 30% back in 1930. But together with city living comes a side effect: pollution.
In our daily life we rush between countless appointments on the bus or train, cross paths with hundreds of other people, sit in the dry and stale air of heated air-conditioned waiting rooms, move through cigarette smoke, run across streets and bike through car exhaust fumes – all these are apparent factors that do not only stress the Urban us, but also our Urban skin. But all the while, rather unnoticed, fine dust and dirt also accumulate on our skin – no matter which city we live in. It's the kind of pollution we don't think about much, partly because we can't see or smell it (save the cigarette smoke, perhaps), but nonetheless, it's all around us every day. And it's causing our skin to be out of balance. In fact, air pollution today is the second-biggest negative influence on skin, after sunlight and UV rays.
The fine pollutant particles are also referred to as particulate matter. They are particularly small, some 10 microns (PM10) and others only 2.5 microns (PM5.5) in size. Settling on the skin and small enough to penetrate deep into pores, where they get stuck and aren't easy to remove.
*Source: World Urbanization Prospects: The 2018 Revision.
WHAT KIND OF EFFECTS DOES THE POLLUTION HAVE ON FACIAL SKIN?
Environmental pollutants can affect your skin surface directly or penetrate into your pores causing chronic oxidative stress in our skin, in turn weakening skin's delicate protective barrier and causing irritations. As a consequence your skin is out of balance. It feels irritated and sensitive, reacting with enhanced dryness or an oily complexion due to increased sebum formation. Blocked pores can also cause spots and blackheads, which can leader to larger, unsightly pores. All this can make our skin look dull and tired and not as healthy looking as it should be.
THEN WHAT SHOULD I DO FOR MY SKIN AGAINST POLLUTION?
We can combat how they affect our skin. We can start by removing any pollutant particles from our skin every day – because the less time they stay on there, the less harm they can do. Effective cleansers, like those in the NIVEA Urban Skin Detox skin care range, prevent the kind of problems that are caused by fine dust, dirt and air pollution in an urban environment.After removing daily make-up, it's important to wash off any residue and daily dirt, using a deep-cleaning or exfoliation factor to bring out visibly clearer and smoother skin. Good cleansing habits also make way for other face care products, such as moisturisers and masks, to be absorbed in an effective way.
When you're armed with the right products, you can help your skin stay clean and strong. Good skin cleansing products keep the dirt at bay. And the right skin care products fortify skin with precious ingredients so that it can act as its own barrier against further pollutant particles. So you can step out into each day of city adventures without thinking about what's in that air at all.
Below is the checklist for you when you are buying skin care products.
Important for Cleansing:
- Intensive cleansing
- Pore deep cleansing
- Being gentle and mild
- Recommendation: Quick-use products, like the NIVEA 3-in-1 Detox Claywash and NIVEA One-Minute Masks, combine skincare rituals into one simple step, helping city dwellers take care of their skin while keep up the pace of an urban lifestyle.
Important for Care:
- UV protection
- Antioxidative properties
- Moisture (long-term, boost)
- Recommendation: An overnight product, such as the NIVEA Urban Skin Good Night Detox Mask, can be quickly applied just before bed and left on the fact all night long – leaving skin feel fresh and renewed in the morning.